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Webinar: Surviving the Valley of Death

October 4 @ 12:00 pm - 1:00 pm AEST

Cameron big

Presenter: Cameron Johns
Organisation: Impact Innovation Group

The journey between the discovery of an idea to a commercial product or service can be long and peppered with pitfalls – AKA the valley of death.

Many small businesses hold back from investing in new ideas because they fear the return won’t be cost effective for them and will affect their hard-earned viability. Starting a new business around a novel idea is not for the faint-hearted either.

But launching an innovative technology can be exciting, especially when your ideas draw the attention of your first few customers and the feedback is positive.

The challenge, however, lies in how to take these early wins and turn them into sustainable outcomes. Understanding your market and the value your innovation holds in your customer’s world is key to building a successful business model around your idea.

In this webinar, Cameron Johns, Innovation Strategist at Impact Innovation Group, will explore the adoption of new ideas and what it takes to build momentum to make it across this commercialisation chasm.

About the Presenter

Cameron Johns develops strategies for meeting the rapidly changing marketplace for all Australian enterprises at all stages of the business life-cycle. He has specialist skills in the execution of turn-around or realignment projects as well as capitalising on new markets or ideas.

With 20+ years as an innovation practitioner, Cameron has helped numerous inventors, start-ups and SMEs with business model development and capital raising. He has also facilitated collaborations between research organisations industry, and empowered not-for-profits to generate commercial success and sustainability. He has managed and piloted programs centred on innovation, advanced manufacturing, science, and technology to drive regional and national economic growth, for Australian and international development outcomes. His network across state and federal governments has led to delivering programs on small business, innovation, and commercialisation. Cameron’s experience includes senior executive appointments, board memberships, business ownership and start-up director roles.

Missed a webinar? You’ll find recordings of previous webinars on the Innovate Queensland YouTube channel.


Wednesday, October 4
12:00 pm - 1:00 pm
Event Category:



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