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The Ideas-Driven Business Workshop – Mackay

August 10, 2017 @ 8:30 am - 3:30 pm AEST

The Ideas-Driven Business

Know what’s needed
to take your new ideas
to market.

This workshop is designed for people and established enterprises with innovative ideas they want to take to the market, such as SMEs, start-ups and innovation teams within larger organisations.

Did you know…

  • New-to-market innovation has more impact on competitive advantage than adopting innovations already on the market.
  • Businesses with new-to-market innovation are up to 8x more likely than non-innovators to export to global markets.

You want your new ideas and your existing IP to generate value and boost your competitive advantage too, right?

Learn how to translate your clever ideas into a commercially successful products, services or processes – and potentially disrupt your industry.

The Queensland and federal governments are offering unprecedented funding, tax incentives and other support initiatives so that business can benefit from commercialising ideas and intellectual assets – but many established businesses don’t apply for them because they don’t realise that commercialisation is not just about start-ups and digital technologies.

Having a game-changing idea isn’t enough, though. You need the right business model, a true value proposition, and a clear direction to lift it from the drawing board and launch it onto the market.

If you’ve got fresh ideas that might translate into competitive-edge, value-adding innovation, here’s your chance to learn how to develop, de-risk and package them so they’re more attractive to investors, collaborators and customers.

The Ideas-Driven Business Workshop looks at:

  • alternative business models and pathways to market
  • commercialisation mindsets
  • collaboration and communication
  • funding sources and investor engagement
  • scaling experiments and minimum viable products

Find out what else the workshop covers. 

Over the past year, more than 250 businesses have invested their time in coming to our Pathways workshops. In surveys, nearly 60% have reported they’ve already taken their innovation plans further. That means they’re on their way to becoming more competitive and successful.

Are you ready for innovative ideas to drive your business growth?

Register now – see below for details.

Registrations close 4 August, unless all places have been taken sooner.



Thursday, August 10, 2017
8:30 am - 3:30 pm
Event Category:


Harrup Park Country Club
Juliet Street
Mackay, Queensland 4740 Australia
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