Moore Stephens

Engaging Innovative Thinkers – a team-based approach to innovation.


Moore Stephens was a mid-tier accounting firm that wanted to engage its employees in identifying innovative ways for improving processes and introducing new services to its clients (the company merged with Crowe Howarth in 2016).

Client requirements and expectations were changing and Moore Stephens recognised that it needed to reassess its business model to deliver true value.

The Partners acknowledged that a more structured approach to innovation would help with finding innovative ideas, as well as ensuring an effective implementation and evaluation process emerged.

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  • IIG established and implemented a Brightidea portal to allow staff to engage in an innovation round focussed on a key organisational challenge. Brightidea is an innovation management platform used by some of the world’s most innovative companies.
  • In addition to web entry, mobile apps were used (ios and android) to facilitate and maximise staff engagement – particularly audit staff who are regularly out of the office.
  • The solution enabled staff across seven offices throughout Queensland to engage in the process.


  • The challenge round was open for 10 days with 119 staff logging onto the site. The round attracted 27 submitted ideas, more than 100 comments, and more than 400 votes.
  • Using the Brightidea selection tools, senior management selected five ideas, for implementation.

SMEs we have worked with:

The Impact Innovation Group provides the corporate rigour that many of our early stage ventures require. They provide the timely, on-demand inputs that assist us to achieve our capital raising and licensing objectives.

Dr Dean Moss CEO
UniQuest Pty Limited
The Targeted Innovation Management System delivered outstanding innovations that have been simple to implement, while enhancing our bottom-line.

Ryan Clerihew NuChem Pty Ltd
The ongoing support of the Impact Innovation Group in engaging with industry across a range of robotic, motion sensor and nano technologies has greatly enhanced our commercialisation efforts.

Gary Heyden Former Director of Deakin Research Commercial
The Impact Innovation Group’s structured approach to innovation greatly assisted our grant application with Commercialisation Australia as well as the ongoing implementation of our business strategy.

Clint Ramsay Director of NeoRehab Pty Ltd
As an investor, your approach to identifying ideas to ‘bypass bottlenecks’ is a refreshing change.

Peter Riikonen Director of BioHerbicides Australia Pty Ltd
Brian was a guest speaker at one of our client events. His presentation resonated with our audience and attracted a very high satisfaction rating when we polled guests afterwards, especially for his delivery style and solid grounding in the topic of maximising the return on innovation investment.

Ross Patane Managing Partner, Crowe Horwath Australia

Email enquiry
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