Elanco Animal Health

Planning for Innovation Impact – designing an effective innovation strategy



Australia was nominated as one of the company’s four research and development hubs around the world.

An innovation strategy was required to define the activities of the hub from both an Australian and international perspective.

The strategy needed to enhance the company’s operations now, as well as develop the new product pipeline.

IIG was asked to recommend how the workshop program could be enhanced.

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  • Elanco’s Associate Director for R&D and Innovation Manager engaged IIG to develop the strategy document, taking into account the company’s overall innovation program and framework.
  • IIG assisted with technology pipeline development as well as introduced new technologies from a range of Australian universities.


  • The strategy was finalised and adopted by the company.
  • IIG was engaged to continue working with the company to operationalise the strategy and enhance innovation pipeline development activities, including technology scouting across 25 universities.

Large and multinational companies we have worked with:

The Impact Innovation Group provides the corporate rigour that many of our early stage ventures require. They provide the timely, on-demand inputs that assist us to achieve our capital raising and licensing objectives.

Dr Dean Moss CEO
UniQuest Pty Limited
The Targeted Innovation Management System delivered outstanding innovations that have been simple to implement, while enhancing our bottom-line.

Ryan Clerihew NuChem Pty Ltd
The ongoing support of the Impact Innovation Group in engaging with industry across a range of robotic, motion sensor and nano technologies has greatly enhanced our commercialisation efforts.

Gary Heyden Former Director of Deakin Research Commercial
The Impact Innovation Group’s structured approach to innovation greatly assisted our grant application with Commercialisation Australia as well as the ongoing implementation of our business strategy.

Clint Ramsay Director of NeoRehab Pty Ltd
As an investor, your approach to identifying ideas to ‘bypass bottlenecks’ is a refreshing change.

Peter Riikonen Director of BioHerbicides Australia Pty Ltd
Brian was a guest speaker at one of our client events. His presentation resonated with our audience and attracted a very high satisfaction rating when we polled guests afterwards, especially for his delivery style and solid grounding in the topic of maximising the return on innovation investment.

Ross Patane Managing Partner, Crowe Horwath Australia

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