Sweetening the future – ideas for sustaining a traditional industry in a contemporary culture.



The sugar industry in Australia is facing a number of sustainability issues pertaining to the environment (e.g. the Great Barrier Reef) and market access (e.g. end-user corporate social responsibility sourcing sustainable sugar).

As an association, Canegrowers was keen to explore and workshop new sustainability ideas.



  • IIG developed a program comprising pre workshop activities and a one day innovation workshop with 12 industry representatives.
  • The workshop program was designed to identify ‘new to industry’ solutions.


  • IIG’s approach generated 73 ‘new to industry’ ideas and 34 ‘currently doing but could be better’ ideas.
  • These ideas were then refined into 5 ideas that could be implemented now and 5 ideas that could be implemented in the future with further R&D.
  • Idea objective outlines were prepared to aid further internal discussions and prepare implementation plans.

Industry Associations we have worked with;

The Impact Innovation Group provides the corporate rigour that many of our early stage ventures require. They provide the timely, on-demand inputs that assist us to achieve our capital raising and licensing objectives.

Dr Dean Moss CEO
UniQuest Pty Limited
The Targeted Innovation Management System delivered outstanding innovations that have been simple to implement, while enhancing our bottom-line.

Ryan Clerihew NuChem Pty Ltd
The ongoing support of the Impact Innovation Group in engaging with industry across a range of robotic, motion sensor and nano technologies has greatly enhanced our commercialisation efforts.

Gary Heyden Former Director of Deakin Research Commercial
The Impact Innovation Group’s structured approach to innovation greatly assisted our grant application with Commercialisation Australia as well as the ongoing implementation of our business strategy.

Clint Ramsay Director of NeoRehab Pty Ltd
As an investor, your approach to identifying ideas to ‘bypass bottlenecks’ is a refreshing change.

Peter Riikonen Director of BioHerbicides Australia Pty Ltd
Brian was a guest speaker at one of our client events. His presentation resonated with our audience and attracted a very high satisfaction rating when we polled guests afterwards, especially for his delivery style and solid grounding in the topic of maximising the return on innovation investment.

Ross Patane Managing Partner, Crowe Horwath Australia

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